Golden Linings

A new concept store and eatery for children and adults, in Brighouse, West Yorkshire. This family run business brings a unique offering to the town...

The store is beautifully relaxed, dressed with inspiring retail products (toys, gifts and children's clothes) and presents a new option for a place to visit and spend time with little ones. Its food offering happens in a cosy space inside as well as al fresco in the yard in summer.

Branding is friendly and playful, with a lifestyle feel designed to engage a target family audience. However this is not only about the children; really good coffee and food you can eat one-handed whilst breastfeeding offers a refreshing take and comes about from the owners' experience as mums of young children. The brand is also conscious of sustainability and many of the choices made will reflect that. 

In our creative we see a sunrise in a distinct mustard yellow. This plays the lead to a colour palette purposefully toned down, with 'scandi' design notes, in a considered move away from the more obvious primary colours. A monogram 'G' delivers just the ticket for fun application across branded components and a set of illustrations adds a gorgeously distinctive personality to give the brand modular longevity. Tone of voice is empowering, caring and fun - and we look forward to seeing many ideas come to life in further chapters for educational and wellbeing events in the upstairs events space. 

All in all, a little gem of a business that Brighouse is very lucky to be getting!

We went to Picture Smiths with a concept and they turned it into an identity. They listened to our story and encapsulated it, presenting it back to us with an enhanced focus on our values and aspirations but also the market place we’re entering into. As a start up business it is invaluable to have external perspectives, and PS enthusiasm for our journey boosted our confidence. I was a pleasure working with Alex and Niove and we will definitely continue our development with them. We can’t wait to share our Brand with the world!

Esther Dench - Co-Owner