Flowers at 180

Flowers at 180 is a highly regarded florist with a distinct style to its offering. Having recently acquired a new work space, the business came to Picture Smiths to help develop its brand. 

Renowned for impeccable, yet natural designs, we were delighted to work with such a creative business. The inspiration for brand creative was a joy, with the humble, beautiful nature of this florist's design style giving us clear direction as designers. Keen to let the artistry of the florals speak for itself, we created a brand with a very tight colour palette, a serif font that hit the perfect balance between simplicity and nostalgia, and a scandi inspired approach to the secondary graphics. 

We developed a distinct brand mark with full rollout options including signage, wrapping, gifts and brochures.

Thank you to the Picture Smiths team for creating such a beautiful brand for my business. 

The team are great to work with and really understand the essence of my brand. I would certainly recommend them. 

Cate Wood, Flowers at 180 Owner