16 July 2018
Family of fun brands
As part of our ongoing contract with longstanding client KAL, we’re delighted to introduce a new brand, YEAH!
KAL has 13 leisure facilities and 9 pools throughout the Kirklees area and is a well-loved local brand, promoting healthy lifestyles in the local communities. In a new and exciting move, KAL launches the brand ‘YEAH!’ – a collective of entertaining leisure destinations for fun days out, for all ages. These include TAG X, Stompers, Dare2Air, WowWipeout and Footgolf:
TAG X – a real life, active gaming experience that uses sensors installed in an arena, for players to engage in high-octane challenges in an active assault course. It tests players’ speed, strategy, bravery and agility, before ranking them against others. This is the first in its kind for our region and we worked closely with KAL to name it, before delivering a brand that feels exciting, gamified, dynamic. Opening this summer in Batley – team Picture Smiths can’t wait to compete against each other on this one!
Alongside TAG X, we have ‘Stompers’ play gym – bringing something new for the younger members of the family too, under the same roof as TAG X. Identity and branding, complete with its mischievous characters, also by Picture Smiths. This one is playful, fun, vibrant and full of personality for a diverse family audience.
Dare2Air is a hugely entertaining inflatable theme park coming to Huddersfield Leisure Centre. Bounce along with all the family in eight zones that include drop slides, balance beams and an inflatable roulette wheel.
Wow Wipeout brings more fun to Dewsbury Sports Centre, with a big inflatable assault course in the pool, with sessions aimed at different age groups. Brand here depicts the splashing fun to be had!
The existing offerings of the Splash Park at Huddersfield and the Footgolf at Bradley Park Golf Club now sit as part of the YEAH! fun days out umbrella – find our more at https://www.yeahdaysout.co.uk
We’ve loved working on this family of new brands, bringing unique identities to each of the sites. As you might expect from the Picture Smiths team (with kids in tow), we’ll be at the front of the queue to give each of these super fun activities a try. Oh YEAH!