22 September 2017
Eastwood Financial Win
Careful rebranding for a highly respected local business
We're delighted to have won the Eastwood Financial Services account who were looking to update their brand and web presence to drive their business forward.
Eastwood Financial Services is a long established firm offering independent, professional financial advice to both private individuals and corporates.
After initial discussions...
We understood that we needed to create a newly polished visual identity that is respectful of their history and audience, yet work to the strengths. We have delivered a more confident brand for differentiation in its marketplace and for an engaging imag,e appealing to existing clients as well as a new audience locally and nationally.
We have thoroughly enjoyed working with the senior team so far. The process started with a big brainstorming session to really got to the bottom of who Eastwood were, where they’d come from and what they wanted to achieve, to understand the market, the competition. All done to ensure we delivered a brand that was on point.
From this we have created a brand we are immensely proud of; with stunning design to help clearly define the different areas of the Eastwood business alongside aspirational photography, typography and their unique tone of voice - giving the whole team at Eastwood a brand they can be really proud of – "for now and for generations to come".
We're currently designing a quarterly magazine series 'Essential Finance' and look forward to launching a new website very soon.