Naturally Good, Seriously Tasty
Yummy Yorkshire is an award-winning artisan ice-cream producer with a well-respected regional brand.
In 2015 we evolved the brand, bringing in components that work to engage a family audience when communicating about ice-cream and family events. Now we see playful fonts, cow print and an all 'blighty' farm image. Conversely, the food ethos of the business and its 'Supper Club' reaches out to an adult audience, so for evening events the font changes, the colour palette becomes more serious and the feel segues seamlessly from one area of the business to the next, as we flick the pages of the seasonal brochure.
Looking ahead to a new 70/80 seater restaurant in the planning by the owners, we were keen to better position the business with an emphasis on good food, ahead of its investment in the forthocoming restaurant. All elements of the brand now work as part of the lead brand 'Yummy Yorkshire, with new strapline; 'naturally good, seriously tasty'.
Our marketing is lead by seasonal campaigns, with devices including the copy and design of a seasonal brochure newsletter, a series of e-shots, social media management, adverts and mailers.
No matter what the project is, here at Picture Smiths, we always insist on working through our branding process to establish the creative brief with our clients. We'd love nothing more than chatting about your brand over a good cup of tea!
Give us a call today.
38 North Road