Tong Garden Centre
Yorkshire's Largest Independent Garden Centre
This 30 year old garden centre has long been established in the picturesque village of Tong. In 2015, it was acquired by new owners who wanted to breathe new life and investment into the business.
The new owners came to Picture Smiths for help with their marketing and design. The existing proposition was disjointed and needed simplifying. We brought a consistency to the visual identity with a brand polish that encompasses all aspects of its diverse offering.
We were straight in with a Christmas campaign titled ‘The sparkle is back at Tong’ and followed with ‘We’re Blooming Back’ in spring. The campaigns include all branding and point of sale material within the Garden Centre, ad design, in-house literature and signage and social media.
Our objective is to deliver a more engaging brand experience in order to ‘befriend’ our audience, encourage repeat visits and appeal to a new audience through ‘tiny acts of kindness’ and community engagement. We’re now working on future seasonal campaigns and look forward to helping Tong Garden Centre increase footfall and delight customers enough that they return again and again.
No matter what the project is, here at Picture Smiths, we always insist on working through our branding process to establish the creative brief with our clients. We'd love nothing more than chatting about your brand over a good cup of tea!
Give us a call today.
38 North Road