Sound as a Pound
The Pound Bakery is a fast growing chain of bargain bakeries, with a highly successful business model and a simple USP; everything’s £1!
Here at Picture Smiths we work with many foodie brands, but the audience here was a new area for us – and we’ve thoroughly enjoyed stepping up to the challenge.
The basic black and orange brand was already working well for the business, so we brought to it some elements that allow flexibility in future marketing and to bring personality to the business. The Pound Bakery had a ‘Mr Tasty’ costume, for staff to use on store openings and events.
We added Mr Tasty to the brand in illustrative version, giving us ability to talk to target audience in a memorable way, whilst maintaining the sense of ‘tasty value’
The website poundbakery.co.uk is entirely responsive, including a store locator, a news section, a recruitment section with cv upload and a special offer download area. Whilst complexed in build we have delivered user-friendliness to the front-end of the site.
Brand has also been rolled out to a series of promotional posters for use in store.
"Through research Picture Smiths really got to understand our business. Although we could see from their portfolio that they had a number of ‘posh’ clients, we were impressed with how they could adapt to a value brand yet still make it engaging. We love the Mr Tasty character they illustrated as part of the overall brand and his usage across our various components. We have seen real value with the final result of our website, which everyone is very impressed with."
No matter what the project is, here at Picture Smiths, we always insist on working through our branding process to establish the creative brief with our clients. We'd love nothing more than chatting about your brand over a good cup of tea!
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38 North Road