Agency for four years for Kirklees Active Leisure
Picture Smiths won the sought after Kirklees Active Leisure contract for four years following a tender process at the back end of 2015.
KAL covers the whole of Kirklees and has 14 leisure facilities providing access to fitness for local communities and includes 9 pools, 12 gyms and 12 studios.
With Huddersfield at our core, winning such prestigious local work was a great achievement for us. Our role is to support KAL to increase and retain membership from the local community and promote healthy active lifestyles.
Our first assignment was a membership campaign in January to gain new customers and to retain existing customers. Our key objective was to raise the awareness and profile of KAL and the facilities available to the membership at a great price.
Moving forward we will focus on bringing consistency across the diverse locations and have been busy developing the brand to bring a dynamic brush across all its components along with a series of campaigns to bring a fresh feel to all their marketing communications.
No matter what the project is, here at Picture Smiths, we always insist on working through our branding process to establish the creative brief with our clients. We'd love nothing more than chatting about your brand over a good cup of tea!
Give us a call today.
38 North Road