Stunning Design for Delicious Malaysian Cooking
Dapur Malaysia is a catering company producing authentic Malaysian dishes for private and public events. Valerie, the business owner, learnt authentic cooking skills in her mum’s kitchen and has used her business acumen to bring something new and exciting to the local market.
Our objective was to create an impactful brand identity and a stunning creative execution which represents Valerie's personality, her Malaysian heritage, the values of the business and its specialist food offering.
It was important not to alienate the audience through overly expensive presentation whilst reflecting the high standards, good ingredients and the authentic culinary craft.
Our branding had to engage the audience to sustain the interest of current customers whilst attracting a new audience. Valerie exhibits at events and food festivals so creating big impact was crucial in a crowded market, our point of sale achieves this whilst saying delicious, charming and relaxed.
No matter what the project is, here at Picture Smiths, we always insist on working through our branding process to establish the creative brief with our clients. We'd love nothing more than chatting about your brand over a good cup of tea!
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